plan. act. achieve.
Ever see a competitor or a brand that really gets it?
I’m talking about the company who targets you and you don’t consider it spam. You consider it valuable information and click, call, or, in extreme cases, you go to the store to learn more.
Those organizations understand their audience, they:
With the right information, message, and marketing approach, you don’t have to outspend your competitors, you only have to have smarter marketing.
It always starts with research, planning, execution, and most of all, of having a clear idea of your target audience and how your company can solve their problems.
For eight years I worked at National University, where our biggest competitors were spending nearly a billion dollars in marketing. We started by taking a step back to understand the students. We asked students why they were going back to school, and why National. Then came the strategic plan and testing our message. We earned our target audience’s trust and managed to carve a niche for the university. This allowed us to increase our number of students in a tremendously competitive marketplace.
No matter what the size of your company or institution, the process is the same.
Together we can help fuel your marketing and move your business forward
We work with clients in a variety of ways depending on their marketing and business goals:
Our team has worked in a variety of industries across all stages of business maturity. We are experienced at hitting the ground running and quickly making a difference.
With my higher education marketing experience, I have a better understanding of the more complex, and highly regulated industries like healthcare and financial services. From the special considerations for the lead generation process to nuances in branding and information privacy, it makes for an easier knowledge transition which means I can more quickly make an impact on your marketing.
Helping colleges, universities, and online educational companies reach more students has become a passion of mine. One that I’m good at.
Higher education marketing has been some of the most rewarding work of my career. From helping launch websites, new marketing automation technologies, social media, and omni-channel marketing campaigns, educational institutions are rewarding clients.
Helping universities reach potential students, seeing the colleges and students flourish, and finally, seeing these students graduate continues to bring me immense pride.
I look forward to continuing this work with your educational institution!