Small Business

The Importance of Brand Positioning (psst… it’s for Your Customers!) There are many reasons why it is critical to create strong brand positioning for your business. From helping your [...]

Last week I had the opportunity to speak to the talented members of San Diego Media Pros, a local association for media professionals. The topic? B2B social media tips for marketing their [...]

When I was 13, my parents bought a lawn and garden store. The store had been started in the 1970s and the processes and tools used to manage it were dated. During the time they owned it, [...]